The Top 4 Tips To Bring Your Product To Market From This Trio Of Entrepreneurs
Originally Published on Jan 14, 2021 Product To Market | By Melissa Houston
Creatives and inventors pay attention! You have an idea, but what’s stopping you from bringing it to market? It’s exciting to think that you may have discovered a product that can help solve a problem for people, but now what?
Each with their specialty, this trio of women brought their dream, skincare for your lady parts, to market in just under a year. But it took a lot of work and determination to do so, and they want to share their tips with you.
Together they co-founded URJA Intimates by Dr. Sherry.
Dr. Sherry Ross Ob/Gyn, author and health expert—has been a passionate advocate for women’s health for over 25 years. Her first book, She-ology: The Definitive Guide to Women’s Intimate Health. Period, was named one of the six Most Life-Changing Wellness Books of 2017 by Prevention.com and Women’s Health Magazine. Her second book, She-ology, The She-quel Let’s Continue the Conversation, launched in February 2020. Dr. Sherry continues the conversation with Co-Host Sarah Hyland on Ellen DeGeneres’ Digital Network with Lady Parts, a recently launched series in the Fall of 2020.
Molly Argue pursued her passion for content creation and branding, working with a handful of female-founded start-ups in the lifestyle and beauty spaces. She was instrumental in bringing several different products + digital apps to market. The Universe aligned when Molly decided to pivot from her high-stress daily grind in Los Angeles, move back to Arizona, and focus on self-wellness. In 2018, Molly began working on URJA and is now a Co-Founder.
Liz Bishop has focused on beauty and skincare – as an entrepreneur, brand builder and mentor – her most defining endeavors! From Indie Product Award Winner to FORBES Leadership “Entrepreneur Spotlight” to Founder of three indie brands, including URJA, her pioneering vision elevates and innovates the skincare category. | | | Next → |