Dr Ross, there are so many healthcare issues that women in their midlife need to discuss that has nothing to do with menopause. However, it looks like it’s becoming the only mainstream for women over 40; most of the time the way it is treated and considered is more like a disease rather than a natural phase of our life and the media keeps offerings prét-a-porter solutions to overcome what is considered a problem, contributing to create new age-related stereotypes and labels. How can we reframe this particular moment of our life beyond clichés?